Team #2 // REBEL MAPS

Executive Summary

Theres is an extensive number of use-cases for the Copernicus satellite data of which only a small fraction is used for daily life applications. Rebel Maps want to change this by giving non-experts easy access to satellite based analytics, which they can integrate directly in their daily work. To begin with we are focusing on the municipalities in the Nordic countries and flooding. We will offer them tools which can quantify flooding through a user-friendly and intuitive website, allowing them to download the analytics in a format that fits perfectly into their workflow.


The municipalities in the Nordic countries have many varying monitoring problems. Flooding is a general and serious problem for many municipalities in the Nordic countries, causing great damage to commercial and private property. For example, Vejle in Denmark who has three flood related challenges. To prevent heavy rainfall from flooding the city, it intends to capture the water in the uplands before it runs into the city. To do this they need to quantify the amount of the captured water such that the respective landowners can be compensated. The second challenge is assessing if some areas in the municipality are always flooded during heavy rain, so these areas can be put to better use. Thirdly they need a near-real time overview of the current flood situation. Satellite-based analytics offers tangible answers to these challenges based on real observations, but the municipality does not have the technical resources or the time needed to develop these analytics.

Target user / Customer

Initially we focus on Nordic municipalities, and more specifically we are currently in close contact with the municipalities of Copenhagen and Vejle along with the government organ: Agency for Data Supply and Efficiency (SDFE). The end user is employees working with Geographical Information Systems (GIS), responsible for managing outdoor areas in the municipalities, e.g. parks, roads, city-planning and similar. We have a Letter of Intent from Copenhagen to subscribe to our service when the beta website is ready, and are currently putting the finishing touches to our letter of intent with Vejle.

Your solution and how the concept is feasible

The solution is offered through a user-friendly website, where customers can get access maps and analytics based on Copernicus satellite images. The website is structured like an ordinary webshop familiar to most people, and requires no expert knowledge. When using the website for the first time the customer registers an account and chooses the region of interest and a type of analysis, e.g. the municipality of Vejle + flooding. The subscription price depends on the choices made by the customer, some analytics takes more processing to carry out and some will be interested in larger areas than others. After selection the customer can download the analytics in convenient data formats that fits their workflow. For municipalities this will be GIS-format which can be integrated straight into GIS-software, along with an auto generated excel-file, for further work, and a pdf document with summary statistics which can be forwarded and to inform co-workers.
The analytics are computed automatically in a cloud-computer on demand. As an example, when a customer requests two maps of flooding from two different dates the cloud computer will process 4 Sentinel-1 images (approx. 32 GB in size) and run a flood detection algorithm. The result: maps, analytics, excel and pdf will amount to approx 20 MB which the customer can download. The algorithms used for computing analytics and maps are off the shelf algorithms, so the technological readiness level of the solution is very high.

Four unique value propositions

  1. Exploit the power of the satellite perspective without the hassle of processing satellite images.
  2. No technological experience needed to use our service.
  3. Much more affordable than hiring an engineer or a consulting firm.
  4. Quantifying floods can help municipalities avoid millions of DKK in damages (see note)
    note: The estimated damages of a “20-year event” in 2012 is 11 mill. DKK: link

Financials and business model

Annual subscription for a chosen region. When the customer signs up, they choose a region of interest and the specific analytics they are interested in. The subscription fee is adjusted based on the size of the chosen region and the complexity of the analytics. With a subscription the customer can download analytics for that region based on the current situation and also the historical data from that region.


We aim to expand to have a wide range of analytics which can offer different types of insight. Armed with our satellite-based analytics legislators are able to quantify their problems and address the effectiveness of their climate initiatives. To realise the visions of the SDG’s we need to evaluate the result of our climate solutions to ensure that the problem is solved, so in the long run Rebel Maps can contribute to the realisation and evaluation of many SDG’s. More specifically flood detection will help legislators, governments and decision makers “Strengthen resilience and adaptive capacity to climate-related hazards and natural disasters in all countries” (SDG 13.1), furthermore it will “… enhance inclusive and sustainable urbanization and capacity for participatory, integrated and sustainable human settlement planning and management in all countries” (SDG 11.3) and finally it will help decision makers to build more climate resilient infrastructure which is related to the SDG 9.

We hope that Rebel Maps will be a key player in moving small and large companies and organisations in a greener more climate change resilient direction, and help reaslising and evaluating the UN SDG vision.


We are a committed start-up, having worked together for several months and have built common understanding, psychological safety and trust. We are in it for the long run no matter what the outcome of Oi-X. Our shared vision is to take action to help the world move towards a greener, more sustainable direction by leveraging our technical skills. We study MSc. Earth and Space Physics and Engineering and are working with Copernicus data on a daily basis. Our technical profiles are similar but we are very different personalities and believe this to be our greatest advantage. We work closely together with Lars Gottlieb and Bianca Boscovic as a part of our start-up. Bianca is our intern and knows about market research and management while Lars is a successful entrepreneur in the deeptech environment.

Kristian: AI and data models, experience from the military, structured, good at administration, winner of KAIST Entrepreneurship 2019.
Simon: Frontend development, experience in teaching, good at understanding and solving complex problems, head of Events in the Danish Startup Group.
Eigil: Cloud infrastructure, experience management, musician, good on stage, good in writing, doing active research, team caretaker.

Bianka: business intern at Rebel Maps, strong in project management and market research.
Lars: business mentor, experience in successfully starting up tech-heavy companies, co-founder and former CEO of LICenergy (annual revenue of 130 million DKK, link).

Group Members

List full name and e-mails (preferably not your student e-mail)

Simon K. Lupemba: [email protected]
Kristian A. Sørensen: [email protected]
Eigil Y. H. Lippert: [email protected]
Not a part of the Oi-X hackathon: Bianka Boskovics and Lars Gottlieb


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